Good Postcards
Sunday, January 24th, 2010Good Postcards
Using direct mail postcards what's a good rule to use in determining how many to send out?
Direct mail postcards are my main avenue of promoting a course I teach. My goal is about 30-45 students per class. How many postcards should I send out in order to reach my goal?
Well put, Kevin. But I'd like to encourage you, Teacher, to think of marketing your class online in addition to or instead of through direct mail. Postcards involve printing costs and postage. And if you're marketing by email, you can bring those costs to almost zero. If you use your own email program and spruce it up with some color and graphics (not too fancy since you want people to be able to read it on a mobile device as well as on their computer), you can reach an unlimited number of people for free.
I've taught a writing class for nearly 10 years and have done all of marketing for that class through an email newsletter. At first, I used my own email as I've just described. But once my mailing list went over a few hundred people, it was easier to use a newsletter service since I wanted to send several mailings out per year and I wanted to manage the list in ways I couldn't do through email.
For a small monthly fee (ranging from about $15-$60 depending on the kinds of bells and whistles you add and how many mailings you send), you can reach thousands of people just by hitting the send button. Online newsletters offer a slew of other benefits -- the biggest being information about your recipients. The moment you send out your newsletter, you can start tracking who has opened it and which links they've clicked on. If this interests you, check out ConstantContact.com or MyEmma.com, two good online newsletter providers.
 |
| CHILE GOOD LOT OF 7 OLD POSTCARD | |
 |
$3.50 Time Remaining: 42m Buy It Now for only: $3.50 Buy It Now | Add to watch list |
| Silly Woman Aims Pop Gun at other Woman Scarves on Head RPPC Good Message | |
 |
$13.51 Time Remaining: 44m Buy It Now for only: $13.51 Buy It Now | Add to watch list |
| WWI Shoe Race Aboard Ship Portsmouth VA Cancel Good Message 1918 RPPC | |
 |
$6.63 Time Remaining: 45m Buy It Now for only: $6.63 Buy It Now | Add to watch list |
| Good Samaritan Hospital Lebanon PA Postcard | |
 |
$4.50 Time Remaining: 53m Buy It Now for only: $4.50 Buy It Now | Add to watch list |
| CASTLE PARK SUPER FUN PIZZA JAMBOREE GOOD FOR 4620C | |
 |
$18.99 Time Remaining: 59m Buy It Now for only: $18.99 Buy It Now | Add to watch list |
| VERY EARLY AVIATION POSTCARD SCARCE CARD VERY GOOD CONDITION UNUSED | |
 |
$5.95 Time Remaining: 1h 3m |
| Postcard unused Afrique Equatorial Alger Good Catch | |
 |
$6.00 Time Remaining: 1h 12m Buy It Now for only: $6.00 Buy It Now | Add to watch list |
| Puppy on Hay bale Looks Good Garrison Co VT clr pc | |
 |
$1.65 Time Remaining: 1h 16m Buy It Now for only: $1.65 Buy It Now | Add to watch list |
| Sheahans Good Mottos Life Time Poem c1910 Postcard | |
 |
$4.79 Time Remaining: 1h 20m Buy It Now for only: $4.79 Buy It Now | Add to watch list |
| Sheahan Good Motto Women Cant Keep Secrets Pretty Woman c1910 Postcard | |
 |
$4.79 Time Remaining: 1h 20m Buy It Now for only: $4.79 Buy It Now | Add to watch list |
| Sheahan Good Motto The Schoolteachers Faith Poem c1910 Postcard | |
 |
$4.79 Time Remaining: 1h 20m Buy It Now for only: $4.79 Buy It Now | Add to watch list |
| Sheahan Good Motto Wanted A Friend Poem Greeting c1910 Postcard | |
 |
$4.79 Time Remaining: 1h 20m Buy It Now for only: $4.79 Buy It Now | Add to watch list |
| Sheahan Good Motto But Once Poem Greeting c1910 Postcard | |
 |
$4.79 Time Remaining: 1h 20m Buy It Now for only: $4.79 Buy It Now | Add to watch list |
| Sheahan Good Motto Cleveland Leader Poem Greeting c1910 Postcard | |
 |
$4.79 Time Remaining: 1h 21m Buy It Now for only: $4.79 Buy It Now | Add to watch list |
| Sheahan Good Motto Do Good Quote John Wesley c1910 Postcard | |
 |
$4.79 Time Remaining: 1h 21m Buy It Now for only: $4.79 Buy It Now | Add to watch list |
| Sheahan Good Motto Good Bad in People Poem by Stevenson c1910 Postcard | |
 |
$4.79 Time Remaining: 1h 21m Buy It Now for only: $4.79 Buy It Now | Add to watch list |
| Sheahan Good Motto A Great Truth Poem c1910 Postcard | |
 |
$4.79 Time Remaining: 1h 21m Buy It Now for only: $4.79 Buy It Now | Add to watch list |
| Sheahan Good Motto Wanted Poem c1910 Postcard | |
 |
$4.79 Time Remaining: 1h 21m Buy It Now for only: $4.79 Buy It Now | Add to watch list |
| St Ives Cornwall England Men Fishing Good Haul c1910 Postcard | |
 |
$4.79 Time Remaining: 1h 24m Buy It Now for only: $4.79 Buy It Now | Add to watch list |
| pc245 postcard Flower Good Luck | |
 |
$4.00 Time Remaining: 1h 26m Buy It Now for only: $4.00 Buy It Now | Add to watch list |
| It Feels So Good to be Near Year Cute Indians Postcard | |
 |
$9.99 Time Remaining: 1h 30m Buy It Now for only: $9.99 Buy It Now | Add to watch list |
| GOOD LUCK FROM THE ISLE OF WIGHT6 VIEWSNIGHBLACK CATPOSTCARD | |
 |
$1.56 Time Remaining: 1h 38m |
| Lounsbury GOOD LUCK Dragon Jade EMB 1907 | |
 |
$5.99 Time Remaining: 1h 43m Buy It Now for only: $5.99 Buy It Now | Add to watch list |
| Old VINTAGE holiday NEW YEAR postcard HORSESHOE Good Luck HOLLIES CUTE BIRDS | |
 |
$1.79 (3 Bids) Time Remaining: 2h 3m |
| All Good Wishes for a Bright Birthday c1912 Postcard | |
 |
$3.99 Time Remaining: 2h 4m Buy It Now for only: $3.99 Buy It Now | Add to watch list |
| Postcard The Moody School Building in Good Will Farm ME | |
 |
$7.99 Time Remaining: 2h 31m Buy It Now for only: $7.99 Buy It Now | Add to watch list |
| Germany 1900 Good Luck for New Year u b PPC | |
 |
$11.85 Time Remaining: 3h 4m Buy It Now for only: $11.85 Buy It Now | Add to watch list |
| GOOD LUCK FLOWERS IN CART HORSESHOE EMBOSSED | |
 |
$14.99 Time Remaining: 3h 8m Buy It Now for only: $14.99 Buy It Now | Add to watch list |
| Vintage comic postcard 1911 Good Morning Glory Colonial Art | |
 |
$2.99 Time Remaining: 3h 17m |
| E Weaver Im not much good signed postcard | |
 |
$6.99 Time Remaining: 3h 24m Buy It Now for only: $6.99 Buy It Now | Add to watch list |
| Garfield set of 10 post cards good condition | |
 |
$5.99 Time Remaining: 3h 27m |
| Vintage Good Hope Jamaica BWI RPPC | |
 |
$11.99 Time Remaining: 3h 42m Buy It Now for only: $11.99 Buy It Now | Add to watch list |
| Eight Early Cards Manchester NH Good Condition | |
 |
$4.99 Time Remaining: 3h 45m Buy It Now for only: $4.99 Buy It Now | Add to watch list |
| Pastoral Rural Scene Flowers Good Luck New Year Greeting 1912 Holiday Postcard | |
 |
$5.99 Time Remaining: 3h 50m Buy It Now for only: $5.99 Buy It Now | Add to watch list |
| Winter Horseshoe Clover Good Luck New Year Greeting Vintage Holiday Postcard | |
 |
$5.99 Time Remaining: 3h 50m Buy It Now for only: $5.99 Buy It Now | Add to watch list |
| Risque Nude Amsterdam Art Take A Good Look Elisabeth Better PC | |
 |
$7.95 Time Remaining: 3h 51m Buy It Now for only: $7.95 Buy It Now | Add to watch list |
| Postcard Good Days CatchTrout Fishing | |
 |
$3.95 Time Remaining: 3h 55m Buy It Now for only: $3.95 Buy It Now | Add to watch list |
| Having a good time at Rockwood New Hampshire NH romance 1914 postcard | |
 |
$14.99 Time Remaining: 4h 9m |
| ALL GOOD WISHES COUNTRY SCENE SEPIA TONED POSTCARD | |
 |
$1.99 Time Remaining: 4h 27m Buy It Now for only: $1.99 Buy It Now | Add to watch list |
| Vintage Christmas Postcard With All Good Wishes | |
 |
$0.99 Time Remaining: 4h 28m |
| GOOD LUCK A Happy New Year Three Birds Sit on Golden Horseshoe Unused Postcard | |
 |
$4.99 Time Remaining: 4h 33m Buy It Now for only: $4.99 Buy It Now | Add to watch list |
| Lebanon Pa Good Samaritan Hospital | |
 |
$5.75 Time Remaining: 4h 50m Buy It Now for only: $5.75 Buy It Now | Add to watch list |
| Vintage Comic Postcard You Look Good To Me You Saucy Maid Drunk Baby Carmichael | |
 |
$9.99 Time Remaining: 5h 1m Buy It Now for only: $9.99 Buy It Now | Add to watch list |
| 1910 GOOD WISHES TRULY A HAPPY BIRTHDAY POSTCARD | |
 |
$5.99 Time Remaining: 5h 5m Buy It Now for only: $5.99 Buy It Now | Add to watch list |
| THIS GIRL TAKES GOOD CARE OF HER DOLL Original Vintage Photo Postcard | |
 |
$10.95 Time Remaining: 5h 7m Buy It Now for only: $10.95 Buy It Now | Add to watch list |
| THE HUNT Hearty Good Wishes Horseshoe Frames Man on Horse Fox Hunting Postcard | |
 |
$9.99 Time Remaining: 5h 11m Buy It Now for only: $9.99 Buy It Now | Add to watch list |
| Kiss our Sweetheart Good by Navy postcard | |
 |
$9.95 Time Remaining: 5h 23m Buy It Now for only: $9.95 Buy It Now | Add to watch list |
| ALL GOOD WISHES FOR THE NEW YEAR Girl Rings Bell Clock Horseshoe TUCKS Postcard | |
 |
$3.99 Time Remaining: 5h 26m Buy It Now for only: $3.99 Buy It Now | Add to watch list |
| vintage Western Motif A Drink of Water c1939 Dude Larsen good clean unused | |
 |
$3.20 Time Remaining: 5h 39m Buy It Now for only: $3.20 Buy It Now | Add to watch list |
| vintage Western Motif Wyoming Big Letter Greetings 1955pm 2c stamp good clean | |
 |
$2.40 Time Remaining: 5h 39m Buy It Now for only: $2.40 Buy It Now | Add to watch list |
| vintage KANSAS Girard 4 views cr1910s good cond Golden era | |
 |
$3.20 Time Remaining: 5h 39m Buy It Now for only: $3.20 Buy It Now | Add to watch list |
| vintage Western Motif Our Civilization Policy painting no date good cond unused | |
 |
$2.40 Time Remaining: 5h 39m Buy It Now for only: $2.40 Buy It Now | Add to watch list |
| vintage Western Meade Kansas Dalton Gang Hideout good clean unused no date | |
 |
$3.20 Time Remaining: 5h 39m Buy It Now for only: $3.20 Buy It Now | Add to watch list |
| vintage KANSAS Independence 3 views good clean cr1910s School Church Street view | |
 |
$2.40 Time Remaining: 5h 39m Buy It Now for only: $2.40 Buy It Now | Add to watch list |
| vintage Western Motif Hole in the Wall famous Outlaw hideout 1924pm good cond | |
 |
$2.40 Time Remaining: 5h 39m Buy It Now for only: $2.40 Buy It Now | Add to watch list |
| vintage Western Motif Kansas Dodge City Arkansas River Bridge cr1910s good clean | |
 |
$3.20 Time Remaining: 5h 39m Buy It Now for only: $3.20 Buy It Now | Add to watch list |
| vintage Western Motif Boot Hill Dodge City Kans bw photo set no date good | |
 |
$3.20 Time Remaining: 5h 39m Buy It Now for only: $3.20 Buy It Now | Add to watch list |
| Vintage Indiana Toll Road Service Areas Map Mileage 1953pm 3c stamp good clean | |
 |
$2.40 Time Remaining: 5h 39m Buy It Now for only: $2.40 Buy It Now | Add to watch list |
| OLD GREAT LAKES IMPERIAL FISHING ROD GLASS VINTAGE POLE GOOD SHAPE | |
 |
$15.00 (3 Bids) Time Remaining: 5h 49m |
| GOOD LUCK BIRTHDAY Bouquet of Violets Hanging Horseshoe BEADED Vintage Postcard | |
 |
$4.99 Time Remaining: 5h 51m Buy It Now for only: $4.99 Buy It Now | Add to watch list |
| Cupid Lady FK Ratki artist signed Jolly good Postcard | |
 |
$6.99 Time Remaining: 5h 58m Buy It Now for only: $6.99 Buy It Now | Add to watch list |
| NORMAN ROCKWELL c 1920 KNIGHTS OF COLUMBUS Postcard IM IN THE GOOD OLD USA | |
 |
$24.95 Time Remaining: 6h 1m Buy It Now for only: $24.95 Buy It Now | Add to watch list |
| S4418 Oriental Art postcard Saying Good bye at ship | |
 |
$24.99 Time Remaining: 6h 4m Buy It Now for only: $24.99 Buy It Now | Add to watch list |
| Mable Lucie Attwell bookplate Good Lilttle Girl | |
 |
$16.50 Time Remaining: 6h 8m Buy It Now for only: $16.50 Buy It Now | Add to watch list |
| GOOD LUCK A Happy New Year Birds Perched on Large Horseshoe Unused Postcard | |
 |
$3.89 Time Remaining: 6h 14m Buy It Now for only: $3.89 Buy It Now | Add to watch list |
| Embossed Happy New Year Sincere Good Wishes 2 Children Swan Greeting Postcard | |
 |
$9.50 Time Remaining: 6h 22m Buy It Now for only: $9.50 Buy It Now | Add to watch list |
| 1911 Nash Bobolink Good Luck Horsesho New Year Postcard | |
 |
$8.99 Time Remaining: 6h 25m Buy It Now for only: $8.99 Buy It Now | Add to watch list |
| CA Yucca in Bloom Southern California 1955 Curteich Good Chrome Post Card 25 | |
 |
$0.25 Time Remaining: 6h 36m |
| 1970 Chrome Good N Plenty Restaurant Smoketown PA | |
 |
$7.99 Time Remaining: 6h 38m Buy It Now for only: $7.99 Buy It Now | Add to watch list |
| Kevin Mitchell 1991 Post Card 24 of 30 San Francisco Giants Very Good Condition | |
 |
$2.50 Time Remaining: 6h 45m |
| CHRISTMAS THERES A GOOD TIME COMING | |
 |
$7.99 Time Remaining: 6h 47m Buy It Now for only: $7.99 Buy It Now | Add to watch list |
| Comic postcard Fat Lady Big Butt beach Smacking Good Time Obey that Impulse | |
 |
$4.00 Time Remaining: 6h 48m Buy It Now for only: $4.00 Buy It Now | Add to watch list |
| HMS GOOD HOPE Drake Class Armoured Cruiser British Royal Navy Ship Postcard | |
 |
$9.99 Time Remaining: 6h 53m |
| GOOD MORNING SPECTACLAR Postcards | |
 |
$9.95 Time Remaining: 6h 56m Buy It Now for only: $9.95 Buy It Now | Add to watch list |
| Los Angeles Chinatown on Broadway 1948 Real Photo Post Card Very Good Shape 25 | |
 |
$0.25 Time Remaining: 7h 5m |
| Three Early Cards New York Very Good Condition | |
 |
$9.99 Time Remaining: 7h 11m Buy It Now for only: $9.99 Buy It Now | Add to watch list |
| 1908 Bank of Good Luck New Year Postcard | |
 |
$4.95 Time Remaining: 7h 15m Buy It Now for only: $4.95 Buy It Now | Add to watch list |
| Unused 1942 Thumbs Up Good Luck Patriotic Postcard 4 | |
 |
$4.95 Time Remaining: 7h 19m Buy It Now for only: $4.95 Buy It Now | Add to watch list |
| 8597 Postcard Good Tennessee Road Beautiful View | |
 |
$5.00 Time Remaining: 8h Buy It Now for only: $5.00 Buy It Now | Add to watch list |
| 1940s Matchbook Municipal Liquor Store Good Thunder MN | |
 |
$4.49 Time Remaining: 8h 24m Buy It Now for only: $4.49 Buy It Now | Add to watch list |
| MORRIS KATZ Signed Middle East Scenes Burros Very Good Shape 25 | |
 |
$0.25 Time Remaining: 8h 45m |
| MORRIS KATZ Signed Bunny Rabbit Printed in Holy Land Very Good Shape 25 | |
 |
$0.25 (1 Bid) Time Remaining: 8h 52m |
| t153 EARLY 1900 HAND TINTED BIRTHDAY GOOD WISHES GREETINGS POSTCARD | |
 |
$0.99 (1 Bid) Time Remaining: 8h 54m |
| WY Cody Buffalo Bill Museum Poster Room Good Chrome Unused Post Card 25 | |
 |
$0.25 (1 Bid) Time Remaining: 10h 19m |
| Vintage Postcard Comic Good Sport SeaSide Humor | |
 |
$9.99 Time Remaining: 10h 30m Buy It Now for only: $9.99 Buy It Now | Add to watch list |
| MORRIS KATZ Signed 2 Rabbis Very Good Shape 25 | |
 |
$0.25 Time Remaining: 10h 43m |
| SingaporeBotanical GardenVintage Photo PostcardUnusedVery Good Quality | |
 |
$16.99 Time Remaining: 11h 47m Buy It Now for only: $16.99 Buy It Now | Add to watch list |
| SingaporeBattery RoadMedical HallUnusedVery Good Quality | |
 |
$19.99 Time Remaining: 11h 49m Buy It Now for only: $19.99 Buy It Now | Add to watch list |
| SingaporeThe Court of Adminisretive LitigationUnusedVery Good Quality | |
 |
$19.99 Time Remaining: 11h 51m Buy It Now for only: $19.99 Buy It Now | Add to watch list |
| SingaporeSt Andrews CathedralUsedVery Good QualityMissing Stamp from Bs | |
 |
$16.99 Time Remaining: 11h 53m Buy It Now for only: $16.99 Buy It Now | Add to watch list |
| SingaporeEthnicNative Siamese Dancing GirlsUnusedUndividedVery Good Quality | |
 |
$26.99 Time Remaining: 12h 1m Buy It Now for only: $26.99 Buy It Now | Add to watch list |
| SingaporeMalay VillageUndivided BacksideUnusedVery Good Quality | |
 |
$19.99 Time Remaining: 12h 4m Buy It Now for only: $19.99 Buy It Now | Add to watch list |
| SingaporeTravellers TreePalmUnusedVery Good Quality | |
 |
$14.99 Time Remaining: 12h 11m Buy It Now for only: $14.99 Buy It Now | Add to watch list |
| SingaporeCocoanut PalmsUnusedVery Good QualityFew Light Brokes | |
 |
$14.99 Time Remaining: 12h 57m Buy It Now for only: $14.99 Buy It Now | Add to watch list |
| Amish Quilts Book of Postcards NEW by Good Books | |
 |
$9.94 Time Remaining: 13h 31m Buy It Now for only: $9.94 Buy It Now | Add to watch list |
| postcard RPPC boat river DellsWisconsin unused very good | |
 |
$9.95 Time Remaining: 14h 46m Buy It Now for only: $9.95 Buy It Now | Add to watch list |
| Early Undivided back card of Oberhofen Switzerland Unposted good condition | |
 |
$5.53 Time Remaining: 14h 46m |
| GARDEN CAFETERIA GOOD FOOD IN TROPICAL SETTING ST PETERSBURG FL 1951 | |
 |
$24.97 Time Remaining: 15h 7m Buy It Now for only: $24.97 Buy It Now | Add to watch list |
| F2418 GOOD LOOKING DECO FLAPPER PHOTO IMAGE POSTCARD | |
 |
$10.00 Time Remaining: 15h 16m Buy It Now for only: $10.00 Buy It Now | Add to watch list |
| Utica NY House Of The Good Shepherd 1908 | |
 |
$12.95 Time Remaining: 15h 29m Buy It Now for only: $12.95 Buy It Now | Add to watch list |
Step-by-step Guide to Postcard Marketing
Starting a postcard marketing campaign takes more than just having a postcard and sending them out for distribution. To have an effective marketing strategy, you need to know your consumers and what appeals to them marketing does not solely involve advertising. The latter is a parcel of the whole pie.
To get a better idea of the basic process of postcard marketing, here is an overview of the preparation steps:
1. Research your market
Before you create your product, you must know who would benefit from its use. You should also get better idea of which individuals your product specifically caters to and much more. If your products are household cleaning materials, you can zero-in on mothers, housekeeping companies or accommodation businesses like hotels and resorts. If your commodity comes in the form of a service like auto detailing and maintenance, you target car owners. You can also be age- or gender-specific.
You can also look into their spending patterns, and get an idea of what affects their decision when it comes to purchasing products and services. For instance, if your potential consumers are those aged 18 – 25, you can study their common source of funds, as well as their usual purchases and needs.
By getting an idea of who your target market is, you will know who to communicate with and who are likely to respond with a purchase.
2. Conceptualize your postcard designs
Create a good postcard design that you deem would click best with the population you are aiming for. If they are young, bright colors may appeal more to them. For the older community, one that has a more formal tone may be more engaging. But it really depends on what commodity you are marketing.
Cardinal rule is to make sure that the design is clear so you can effectively convey the message of your postcard ads.
3. Have your postcards printed
You may have walk-in printing shops, or you may go to an online printer for convenience. Submit your postcard design file and get the prepress proof that you will need to check how your postcard design would look like once printed. It is also your chance to check for typographical errors and other faulty details in your design so you can correct them before your project proceeds to printing.
4. Create a mailing list
Based on your target population, you can determine your mailing list --- a collection of the names and addresses of your potential customers. Narrow it down based on gender, age range, location or even zip code.
Determine if you want a consumer list or business list. To get this, there are brokers of mailing list addresses. You can also approach data providers. Remember to check their reliability and see how comprehensive their lists are.
5. Mail to your target audience
Send the postcards to each individual on your mailing list through direct mailing. You can actually shorten the process of designing, creating the address list and mailing through some online printing companies since they offer ready-to-use design templates, mailing list preparation and direct mailing.
One way of indirectly soliciting response from them is by adding promo coupons which they can use when they purchase your products, and then you will know that the postcard enticed them to try your product.
Follow these basic guidelines to launch your postcard marketing campaign smoothly.
About the Author
Please visit our website Postcard Marketing for further information. For other inquiries and services please visit Online Full Color Printing Services