Post Card
Post Card
I got a post card type thing in the mail saying that I got invited to join the National Honor Society?
I got a post card type thing in the mail saying that I got invited to join the National Scholars Honor Society.
I have to apply at Magnacumlaude.org
They gave me an application code, too.
Is it real or fake?
Another thing: I'm on the three year plan at my school (still in high school) and I graduate this year.
I have high 90's in every class.
Your opinions?
No rude answers please.
I looked them up online. This group began in 2002, so I've not very familiar with them. I would ask your school counselor. You should never pay for an honor, especially one that you didn't apply for or one that you are not familiar with. If they will give you the honor without money, then it's something else to list on college applications, but if not I wouldn't do it.
Here's info on more traditional honor societies:
http://www.nhs.us/s_nhs/index.asp
http://www.phikappaphi.org/Web/
http://www.ptk.org/
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Does Post Card Advertising Really Work?
You've decided to try advertising your business with post cards.
The idea came to you from the post cards you receive from other
businesses. You like the idea because it seems easy to do and
economical. However, you've never tried this before so you
question whether this method will bring you customers.
Let me say this first, "All Forms of Advertising Work!" However,
you have to clearly understand how the advertising medium works
and realize that each form has it's limitations along with costs
associated with it.
At this time, I also I need to dispel a myth that has been
around for as long as there has been printed advertising. Many,
many business people believe that if they do a 1 time mass
mailing it should be a slam dunk in sales.
Let me be the first to say. "With over 36 years of selling to
the public, it simply doesn't work that way!" If you plan on
being in business longer than 1 day, then you must continually
advertise to keep the clientele coming to you.
Advertising in any medium has always been about repetition and
getting your name remembered. It's called "Branding". Study
businesses that use television commercials. They are constantly
repeating their business message 1000's of times a day. They are
the best free examples to watch and learn from.
So for your business, you can conclude that the more your
prospects see your name or message repeated, the easier it is
for them to get to know you and what you offer. Then it becomes
an easier task to get them to buy from you.
So How Does Post Card Advertising Work?
You create an ad on a Post card. This can be done in your
favorite graphics or word program. Then use the mail merge
feature in the program to insert mailing addresses
automatically. In case you haven't setup your address book you
would need to do this before you do a mail merge.
Print out the cards, stamp them and then mail them out. If done
correctly and repeated over and over again your customer base
will grow. This is the simple mechanics of post card advertising.
So Where Do I Get Good Addresses From?
Before you can get good addresses, you must first know who it is
you are wanting to target before you do your mail out. You
wouldn't offer gun sales to anti-gun activists or religious
material to a group of Atheists, now would you?
First, go to the large search engines and do some research to
find out who uses your type of product and/or services. Once you
uncover who they are, you then know who your target market will
be.
As a side note, there are companies that do sell mailing lists
that contain groups of people, organizations and businesses. It
is all gathered and cataloged and based on personal interests
and/or work related. You can buy these mailing lists or start
your own.
Secondly you have to determine how often you will be sending
your post cards out. The amount of times you repeat your
message, to those you target, will determine how well they
remember you. Let me show you how I am targeted by companies
that I do business with and that get my attention as well as my
order.
Example:
ImpactYourArea.com is targeted by companies that make
promotional products. Everyday I receive something in the mail
from some company. It could be product announcements, new
product samples, promotions and/or valuable insight to
generating more sales.
Some companies send me information at least once a month. Others
4 times a year. Then there are those companies that send me
something only once a year.
Of those three company types which do you think I remember more?
It would be those that send me something once a month.
From this example it should be clear that getting your message
out repeatedly and often is how your prospects are going to
remember you, your product and/or services.
So What Are The Limitations With Post Card Advertising?
Let's say you plan to send out 5000 post cards in a one time
mailing. If you are targeting prospects that use your type of
service or product, then statistically you should draw 1-2% in
responses. Meaning that roughly 50 people may show some interest.
That doesn't necessarily mean you have converted the prospect
into a buyer. It only means they have shown an interest in your
offer and are willing to take it to the next step.
The next step, for them, is to find out a little bit more about
your offer. These are your "Tire Kickers". Of those that
responded your chance of converting them is also 1-2%.
So your chances of converting prospect to buyer, from your 1
time mail out could be 4-6 buyers from your original 5000 post
card mail out.
Now most would say that the campaign was a failure. However, by
the way this medium works it was right on target.
So How Do You Increase Response Rate?
Instead of sending out a 1 time mass mailing of 5000 post cards,
consider sending out a smaller amount and do it in monthly
increments. Repeat the mail out process once a month for 12-24
months.
So How Much Should You Send Out?
I would start small and build from that. This gives you the
ability to spend a little at a time while measuring how each
mail out converted. This keeps your advertising costs down and
manageable.
Start with 500 post cards a month. Only target prospects you
know that would use your product and/or services. Then I would
repeat the mail out to the same group over the next 1-2 years.
Even if they do not buy the first or second time after they've
received your card, they are beginning to get to know you and
your product and/or services. As time goes by your chances of
converting them to a buyer increases. There is also a good
chance that those you target may pass your offer onto someone
else.
In conclusion, never allow the idea that advertising once will
be the solution to gaining repeat business. Don't forget that
post card advertising does work if you learn how to do it right
and you repeat the process over and over.
Copyright 2005 © Woody Quiñones & www.Impactyourarea.co
About the Author
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